Wrigley also began an open casting call for people to be in their ad campaigns. Doublemint Gum Enjoy the refreshing taste of Doublemint gum - the unique, minty flavor you can't get anywhere else. Beginning in 1939 with stylized illustrations of twins, advertisements continued with print ads and later television commercials, featuring actual twins as spokespersons. Since then, the Wrigley Company has run various commercials with some of the new twins, as well as Natalie and Nicole from the 2005 campaign. They drove a tandem bike through various modern day situations, singing about the complexity of modern life and touting the joy of the simple pleasure of Doublemint gum. Doublemint Gum Enjoy the refreshing taste of Doublemint gum - the unique, minty flavor you can't get anywhere else. [8], Learn how and when to remove this template message, "Doublemint Twins deserted as Wrigley shifts ad spending", "Wrigley's Pulls Chris Brown Doublemint Ad", https://en.wikipedia.org/w/index.php?title=Doublemint&oldid=976322643, Articles needing additional references from April 2008, All articles needing additional references, Articles with unsourced statements from March 2017, Articles with unsourced statements from November 2012, Articles needing additional references from March 2017, Creative Commons Attribution-ShareAlike License, This page was last edited on 2 September 2020, at 09:56. R&B singer Chris Brown performed a modified version of "Forever" in a 2008 commercial for Doublemint, which introduced a thinner Plen-T-Pack package. [6], The actual flavorings used in Doublemint gum are a trade secret, but the company does say that the main flavor ingredient is peppermint. The classic Doublemint flavor … Doublemint was launched in the U.S. in 1914 and has since become a favored chewing gum label, enjoyed by generations of consumers worldwide. Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. [citation needed], Sugar, gum base, dextrose, corn syrup, natural and artificial flavors; less than 2% of glycerol, aspartame, gum arabic, soy lecithin, acesulfame K, color (titanium dioxide, blue 1 lake, beta-carotene), BHT[7]. The Sagal twins enjoyed a brief run as the stars of a sitcom, Double Trouble, in 1984. "), Patricia and Cybil (some sources show her name as Priscilla) Barnstable, Denise and Dian Gallup,[3] Cynthia and Brittany Daniel (future co-stars as the Wakefield twins in the TV series based on the Sweet Valley High novels), Tia and Tamera Mowry in the early 90s (future co-star of The Game with both Tia Mowry and Brittany Daniel and future co-stars of Sister, Sister), Heidi and Alissa Kramer, figure skaters Pamela and Jeremy Green, and Jean (née Barbara) and Elizabeth Sagal (daughters of TV director Boris Sagal and sisters of Married...With Children's Katey Sagal). The classic Doublemint flavor … Although it is not a sugarless gum, in 2003 Wrigley's replaced some of the sugar with artificial sweeteners aspartame and acesulfame potassium. [5], In 2004, the European Union Court of Justice ultimately denied Wrigley's request for trademark status on the name "Doublemint"; the Court found that the mark DOUBLEMINT was descriptive of the product and in violation of trademark law. Wrigley began running Doublemint Twin commercials again in 2005 with a new set of twins, Natalie and Nicole Garza, who were dressed in old-fashioned clothes. From 1959, the original "Doublemint Twins" were 21-year-old Jayne and Joan Knoerzer (professionally using their mother's maiden name, Boyd) of Hammond, Indiana, appeared in advertisements for Doublemint, until 1963 when Joan became pregnant. These can be seen at the official Doublemint Gum website. It was launched in the United States in 1914,[1] and has had variable market share since then. The call goes out to not only actual twins but also, literally, anyone and their dog. [citation needed], As a play on the word "double" in the name, one of the most notable aspects of this brand is the advertising campaign featuring identical twins. Many twins have applied, but so have people and their friends, their pets, even inanimate objects. It was launched in the United States in 1914, and has had variable market share since then. In 1987, Denise and Dian Gallup spoofed their roles as the Doublemint Twins in cameo roles in the Mel Brooks film, Spaceballs. Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. Later twins projected more sex appeal in keeping with trends in American advertising; the Barnstable twins were later asked to pose for Playboy[4] due to their popularity as spokeswomen for the gum. . Doublemint was launched in the U.S. in 1914 and has since become a favored chewing gum label, enjoyed by generations of consumers worldwide. [2] The company, however, continued sporadically to promote the campaign, which included twins Jennie and Terrie Frankel in the late 1960s; later "Doublemint Twins" included June and Patricia Mackrell through the 1970s (who had also been the Toni Twins for Toni Home Permanent, which used the slogan "Which twin has the Toni? 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